Hyperlocal Marketing
At Scale
We specialize in optimizing the social media presence of multi-location organizations. We partner with brands to provide centralized access and control of their entire social media ecosystem, both local and national. Once that ecosystem is in place, we produce compelling content that drives fan growth, engagement and meaningful business results.
Whether you have 5 locations or 500, achieving effective centralized management and control of your brand's social media footprint can be overwhelming. Our team is here to help.
National and Local Social Strategy
Data-driven strategies that improve your brand's visibility to prospects who are actively searching for your products or services online.
Social Media Content
Proprietary content development and approval processes that enable us to work as a seamless extension of your team, publishing locally relevant content that results in higher engagement and conversion rates.
Paid Media
Rigorous campaign strategy, set up, and ongoing optimization to ensure that your media dollars generate the maximum ROI.
Data Analytics
Real-time reporting dashboards that enable you to view and share key social media content and campaign metrics with your team anytime as well as scheduled reports that can be incorporated into your current reporting processes.
Our Services
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Our engagements often begin with a comprehensive social/local ecosystem audit. The insights from this audit enable us to work with your team to optimize your brand’s social media strategy and develop a plan that considers the behaviors of your next generation of customers. Where do they spend their time? How do they discover and evaluate the brands they choose to support? This becomes the basis of a strategy that drives improvements in brand awareness, engagement, and conversions.
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Your organic social media presence is a powerful and cost-effective tool to showcase your brand and foster meaningful connections. Our talented team of content creators will create content that is original, engaging and locally-relevant. We layer on highly engaging user-generated content and partner posts, resulting in a calendar that inspires and motivates your fans to engage and convert.
Networks supported:
– Google Business Profiles
– Instagram
– Facebook
– TikTok
– YouTube
– X (formerly Twitter)
– LinkedIn
– Threads -
– Google Ads campaign management
– Google Ad Grant for nonprofits
– Meta traffic ads, re-targeting
– LinkedIn lead generation ads
– Optimized campaign landing pagesHiper’s approach to campaign management is to maximize both the efficiency and effectiveness of your spend. Our dynamic, results-driven approach offers immediate visibility, precise targeting, flexibility, and measurable outcomes. We are experts at building custom audiences for each stage of your customer’s journey, and we measure campaign ROI based on the metrics that matter most to you.
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The high volume of video content needed to launch a brand on TikTok requires a dedicated team and an efficient content creation and approval process. Hiper can help. Working as an extension of your team, we will help your brand find its authentic voice on TikTok, and efficiently produce the high volume of content needed for a successful launch.
While other social media channels are converging and becoming increasingly similar, TikTok and Shorts have several unique features, unique algorithms, and a unique audience that has a different set of expectations.
We focus on trending sounds and key influencers in your category to quickly build your audience and attract new followers and fans. This approach saves both time and money as it helps brands avoid the mistake of launching with over-produced content that can’t compete with the authentic, entertaining content that performs best on TikTok. Our full range of services to support your video-first channels like TikTok, YouTube Shorts and Instagram Reels includes:
– Content strategy
– Content planning tool
– Approval process automation
– UGC curation
– Video scripting
– Video editing
– Influencer Partnerships
– Advanced Social Listening
– Community and Reputation Management
– Post-implementation roadmap -
Short-form videos attract new followers through AI-driven algorithms and interest-based searches, reaching people based on their interests and predicted behaviors. The high volume of video content needed for launching a brand’s short-form video content strategy also requires a dedicated team and an efficient content creation and approval process. Hiper can help.
Many brands new to TikTok, YouTube, or Instagram make the mistake of overproducing their short-form video content, which can't compete with the authentic and entertaining nature of the majority of content on these channels.
– TikTok Fast-start Roadmap for brands aiming to launch on TikTok successfully.– Strategy and analysis of opportunities and weekly trends across TikTok, Reels, and Shorts.
– Alignment of video content strategy with key brand initiatives and business development goals.
– Development of short-form video creative briefs and training internal team members.
– Video production, including transitions, visual effects, sounds/music, narrative, and captions.
– Distribution and versioning strategy to create efficiency and optimize videos for each platform. -
Influencer and content collaborator partnerships provide a powerful avenue for brands to amplify their reach, engage target audiences authentically, and enhance brand credibility.
While many brands perceive influencer campaigns as out of reach or beyond budget, the truth is that nano- (>10K followers) and micro-influencer (10K-100K followers) campaigns often yield a higher return on investment.
To navigate this landscape effectively, you need an experienced partner to identify, vet, negotiate, and manage your content collaborator partnerships. Hiper is here to help.
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86% of consumers look at online reviews before making a purchase decision. Actively managing reviews is imperative in today’s competitive online marketplace. Hiper has the resources, technology, and expertise to manage customer reviews seven days a week for any size brand. We understand the importance of authentic responses for all reviews, positive or negative. We are your trusted partner for one of your most valuable assets, your brand credibility. Supported networks:
– Google Business Profile
– Facebook
– Yelp
– AptRatings
– Apartment Guide
– Apartments.com -
Never miss a critical brand mention. We license best-in-class tools to manage your brand’s social media listening needs efficiently. Our team will track and monitor mentions of your brand on social media in real-time, offering valuable insights into customer perceptions. This enables a deeper understanding of the industry conversation, providing insights into consumer needs and expectations.
Experts in Social Media at SCALE
Client Experience
Industries
Nonprofit Organizations
Government Agencies
Membership Organizations
Distributor Networks
Franchise Organizations
Property Management
Financial Services
Ad Agencies